- 23 Apr 2015
- new york,
- CITY AS ADVOCATE
How cities can build a powerful brand and network for their entrepreneurs. Start-ups often struggle to gain the exposure needed...
How does the city promote itself and its small business community to the outside world?
Young businesses need to invest a great deal of time and energy in building their reputation and their networks. Getting the attention of investors, partners or customers can be challenging when you are small and do not have an established brand.
City leaders often have precisely the kind of reach and convening power that small businesses need. They can sponsor international events and are able to draw in big businesses and influential people, giving critical exposure to fledgling local businesses.
Consciously branding the city as a place where innovation happens and entrepreneurship is valued helps to attract the next generation of start-ups.
High-performing cities use their influence to help champion the cause of local businesses, and to enhance their own business environments.
Ensure a new business focus within the trade and investment function
Provide set-up support for new businesses and businesses relocating to the city
Promote the city as a hub of business creation
Sponsor events relevant to high-growth sectors
Help early-stage ventures access global networks
Berlin provides extensive soft landing support for businesses seeking to start out, operate and expand in the city, allowing them to test out the city for a few months at minimal cost. Operated by the Berlin Partner for Business and Technology, its Business Welcome Package, costing €4,500, provides entrepreneurs with an office, apartment and advice on marketing, taxation and finance.
Innovate Los Angeles (inLA) is a not-for-profit organisation set up to promote and accelerate the innovation economy and spur job creation. Comprised of tech and venture capital leaders, entrepreneurs and universities, Innovate Los Angeles promotes the County as a global innovation and entrepreneurial hub, with Los Angeles Innovation Week celebrating the burgeoning sector.
Dubai’s Department of Economic Development has a dedicated team focussing on SMEs, providing consultations and various incubator programmes. The Dubai SME100 ranking actively promotes Dubai as an innovation hub.