Future Citie - Catapult City as Advocate

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About

How does the city promote itself and its small business community to the outside world?

 
Tier 1 - Top performers
 
Tier 2
 
Tier 3
 
Tier 4
Why it's important

Young businesses need to invest a great deal of time and energy in building their reputation and their networks. Getting the attention of investors, partners or customers can be challenging when you are small and do not have an established brand.

City leaders often have precisely the kind of reach and convening power that small businesses need. They can sponsor international events and are able to draw in big businesses and influential people, giving critical exposure to fledgling local businesses.

Consciously branding the city as a place where innovation happens and entrepreneurship is valued helps to attract the next generation of start-ups.

High-performing cities use their influence to help champion the cause of local businesses, and to enhance their own business environments.

What we looked for in cities
Promote the city as an innovation hub
Promote local new business to the outside world
1

Ensure a new business focus within the trade and investment function

Trade and investment function can be used to promote the city to entrepreneurs.
2

Provide set-up support for new businesses and businesses relocating to the city

Provision of information needed by new businesses as an accessible package or service.
3

Promote the city as a hub of business creation

Being seen externally as an innovation hub helps attract the best ideas, companies and investors.
4

Sponsor events relevant to high-growth sectors

Hosting events brings in new ideas, connections and potential customers from around the world and profiles its new businesses.
5

Help early-stage ventures access global networks

City leaders can use their reach and convening power to promote its new businesses through trade visits and other events.
Promote the city as an innovation hub
1
Ensure a new business focus within the trade and investment function
Trade and investment function can be used to promote the city to entrepreneurs.
2
Provide set-up support for new businesses and businesses relocating to the city
Provision of information needed by new businesses as an accessible package or service.
3
Promote the city as a hub of business creation
Being seen externally as an innovation hub helps attract the best ideas, companies and investors.
Promote local new business to the outside world
4
Sponsor events relevant to high-growth sectors
Hosting events brings in new ideas, connections and potential customers from around the world and profiles its new businesses.
5
Help early-stage ventures access global networks
City leaders can use their reach and convening power to promote its new businesses through trade visits and other events.
INSIGHTS FROM LEADING CITIES
Future Citie - Catapult

Berlin provides extensive soft landing support for businesses seeking to start out, operate and expand in the city, allowing them to test out the city for a few months at minimal cost. Operated by the Berlin Partner for Business and Technology, its Business Welcome Package, costing €4,500, provides entrepreneurs with an office, apartment and advice on marketing, taxation and finance.

Future Citie - Catapult

Innovate Los Angeles (inLA) is a not-for-profit organisation set up to promote and accelerate the innovation economy and spur job creation. Comprised of tech and venture capital leaders, entrepreneurs and universities, Innovate Los Angeles promotes the County as a global innovation and entrepreneurial hub, with Los Angeles Innovation Week celebrating the burgeoning sector.

Future Citie - Catapult

Dubai’s Department of Economic Development has a dedicated team focussing on SMEs, providing consultations and various incubator programmes. The Dubai SME100 ranking actively promotes Dubai as an innovation hub.